RESEARCH.
Competitive Analysis & Positioning
COMPETITIVE ANALYSIS
Criteria
SOFT PASTEL AESTHETIC
IDEATION.
Concept Development
USER TESTING.
Standardizing placement through form
Users often hesitated on where to place traditional mics.
The necklace format removed that uncertainty, scoring highest in aesthetics, comfort, usability, and placement consistency.
7 users were tested, ages 19-25 with a gender split of 4 women & 3 men.
USER TESTING CONT’
Finding the right proportion.
Three prototype sizes were tested across four users (2 men, 2 women).
The smallest format delivered the strongest balance of comfort, appearance, and daily wear.
Ergonomic refinement
Usability testing of the 3D printed prototype revealed a need to scale up slightly to accommodate for larger hands as well as change button positions and size.
Casio.
A breakdown of the Casio A16WA-1.
Sundae.
Light that feels like a treat.